Apparently, everybody knows a bloke called Dave, so UKTVG2 thought it perfectly suited the blokiness of the channel. They replaced a six syllable channel name with a one syllable one. But it’s stupid.
It also leads to some interesting statements like:
- “I’ve been watching Oz and James on Dave” – which sounds like you’ve been buying special gentlemen’s photography.
- “Dave was showing some Top Gear last night” – which just sounds dodgy.
Clearly what we need is a way to italicise things while we speak…
