£10,000 apparently.
A £10,000 duvet filled with eiderdown harvested by hand from duck nests in Iceland is to go on sale at John Lewis.
The bespoke bedding will feature on a ‘duvet menu’ targeted at families wanting to make investment purchases that promise years of use.
It appears to be an antidote to fast fashion and a throwaway culture where people have become used to replacing products once they develop a fault, rather than going for a repair.
A spokesman from Eva explained: ‘In recent years, there has been a growing willingness to invest in quality bedding with the average mattress spend increasing and sales of silk pillowcases rocketing.
‘As a result we’re launching a new product which we believe will help our customers sleep even better and may also bring an end to duvet wars once and for all.
‘The John Lewis duvet menu will allow customers to purchase their own personalised duvet in any shape, size, or tog.
‘It is the largest and most diverse range available on the high street and no request is too much.’
The duvet is made by Herbert Parkinson, which has been making pillows, duvets and cushions for John Lewis in Lancashire since 1935.
It will be emperor sized – 30 per cent larger than king size – and will also have a ‘toastie toes’ feature with extra feathers at the base.
Via all over, but this text from here.
